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  Many digital marketers find out the key digital marketing trends for 2021 so that business will retain their customers and will generate more traffic, leads and revenue. Here, we are discussing the main trends that need to follow this year. Social Media Platform for Retaining and engagements During this pandemic, drastic change is seen in the amount of time people spend online researching products and services. This will create new opportunities for marketers to reach and engage with the audience and reach their long-term customers. By making a small investment, a social media marker can make good content and regular posts for attracting customers. Also, Read -  Is Accessibility Only For People With Blindness? Local SEO and Listing Listing your business within your local listing will increase your relevance in the Google search algorithm. This will penetrate your business service area in the search results. Keep your listing updated so that customers will know about the alte...

  It is worth pointing out the debt as it doesn’t occur during the development, it may occur during their working condition. Running outdated OS that is no longer in use or not updating your servers are some technical debt issues that will leave you in a vulnerable condition. Also Read-  How Azure DevOps drive growth for Businesses Resolving the technical debt situation with DevOps Make DevOps product teams One of the major points in DevOps is creating a multidisciplinary team that will keep track of the whole processing of the product from start to endpoint for making it easier by paying it back. Self-service platforms with the help of InnerSource Nowadays many organizations are building self-service platforms for supporting product teams. The platform teams made services that will help the product teams. InnerSource will help in making and implementing decisions that will be useful throughout the whole process of the product. Also Read-  How to choose DevOps Services Co...

  Nowadays these two terms are differently used by web companies for elaborating services they are providing. These two terms have different aspects and skill sets related to these two terms. Have a look and differentiate between these two terms: Web Designing In web designing, designers built a whole library of strategic ideas starting with the scope and purpose of the website. After that making illusions of designs make a head start with a skeleton of the design. From the wireframes, designers move further toward the final outlook of the website design. Also, Read -  Benefits of Website Development Services Skill set of a good Web designer: Tools like Adobe Photoshop, Sketch, or Framer are used for building the final layout of the website Good graphic and logo design skills He/she must keep themselves up to date with the latest design trends Must use an appropriate design approach for user experience for getting the required results. Keeping branding of the website, use colo...

  In 1990, the web and social media weren’t as commonplace for companies as they are today however, the Department of Justice still sees that accessibility remains an important requirement for both businesses and other public entities to be considered ADA conforming. In this regard, the World Wide Web Consortium has issued guidelines to assist companies and service providers such as ADA compliance professionals by providing the necessary information. Its Web Content Accessibility Guideline 2.1 (WCAG 2.1) is being viewed as the standard worldwide for   Accessibility testing Services   on the internet. The WCAG 2.1 version was published on June 5th, 2018. There is currently a draft of the WCAG 2.2 Version. Also, Read-  Best User Experience with Web Accessibility Testing The WCAG is guided by what is now to be called the P.O.U.R. Principles. The four principles that are considered perceivable are understandable, Operable, and sturdy. There are four criteria that have to...

  Now, web applications are becoming an important part of everyone’s life routine. From the banking sector to e-commerce, different information technology tools are mostly used by all includes people with disabilities. For ensuring whether your web application is accessible by all users, web accessibility is the vital part to perform. There are various rules and guidelines that we need to follow like Section 508 compliance is one of famous accessibility standards defined by the US Government for making all websites accessible to physically abled people. WCAG is another one standard defines accessibility standard for people and all the enterprises all over the world. Both WCAG 1.0 and WCAG 2.0 standard included in this. Manual Accessibility Testing This testing will be done on various browsers, including IE, Chrome, Firefox and many more. Here are some manual tests that can be performed by using W3C HTML Validator. Valid HTML Headings Large Fonts High Contrast Alternate Text Caption...

  It’s well-known that   accessibility   to websites is a fundamental human right. Apart from exposing your site to a wider audience of more than 1 billion disabled people, accessibility best practices are in line with other business objectives including usability, SEO as well as mobile-friendly designs, and many more. The standard related to accessibility is mainly set through WCAG (Web Content Accessibility Guidelines). Visual disabilities cover a wide spectrum of diseases and disorders such as complete blindness, refractive errors, color blindness as well as age-related conditions like glaucoma, cataracts, macular degeneration, and also impairments such as amblyopia or strabismus. Accessibility Issues Commonly Associated with People with Visual Impairment Here are the most frequently encountered digital problems that people who are visually impaired face when they use a website that isn’t accessible or programmed to work with assistive technology. HTML layout Certain s...

  Best User Experience with Web Accessibility Testing Designers and developers are accustomed to  testing  the capabilities of their websites and the applications they design. They can test with various operating systems, browsers, and devices, however, they may forget the significance of accessibility tests. A staggering 15 percent of the world’s population suffers from an impairment. This means that websites that were not built to be accessible could restrict access to around one billion people. Companies that are committed to the idea of accessibility to websites not only display their dedication to inclusion, they also have the chance to attract new customers. In addition, with lawsuits against websites in the news making websites accessible to all users is a good choice. The process begins with  accessibility testing . What exactly is Web Accessibility Testing? Accessibility testing is a type of usability test that pertains to a site’s accessibility use by peopl...